PRESS RELEASE/ City of Lawrenceville
The City of Lawrenceville has selected Lisa Sherman to fill its newly formed position as Director of Economic Development. Reporting to the Assistant City Manager, Steve North, Sherman will manage business recruitment, retention and development while working with numerous partners and resources at local and regional levels to effectively market Lawrenceville as a strong and viable location for doing business.
"I am very honored to be taking on this new role," said Sherman. "Together with the strong leadership and team already in place in Lawrenceville, I look forward to serving the local business community and working with partners at the County and State to effectively market the City as a viable solution for business and community development."
Sherman comes to the City of Lawrenceville from Partnership Gwinnett and the Gwinnett Chamber, where she most recently served as Vice President of Marketing and Public Relations.
"Lisa built Partnership Gwinnett’s marketing awareness plan from the bottom up,” said Nick Masino, Senior Vice President of Partnership Gwinnett and Gwinnett Chamber Economic Development. “She is a consummate professional with a solid reputation for success in metro Atlanta; her drive, coupled with her passion for community, and her experience will benefit the City of Lawrenceville greatly in launching an effective economic development program.”
One of her more well-known accomplishments is the creation and launch of Partnership Gwinnett’s public relations strategy, supporting the significant recognition Partnership Gwinnett achieved in 2010 as the International Economic Development Council’s (IEDC) Best Multi-Year Economic Development Program (500,000+ pop.). Sherman also led in the development of Georgia’s Innovation Crescent branding initiative.
"I have had the privilege of working with Lisa for several years now on the Innovation Crescent team," said David Hartnett, Vice Chairman, Innovation Crescent Regional Partnership and Vice President of Economic Development for theMetro Atlanta Chamber. "She is dedicated, driven and always delivers above expectations; the City of Lawrenceville is fortunate to have such a strong leader on their team."
In addition to the above, Sherman has served as a strategic partner for the marketing of regional initiatives including Gwinnett’s Camera Ready certification, Georgia’s Digital Entertainment assets map and regional and national media relations for several high-profile project wins including NCR and FedEx Ground.
Melanie Brandt, COO for the Technology Association of Georgia, added, “I have been privileged to work with Lisa as both a coworker and a regional partner. She is one of the most talented marketing and public relations professionals that I know and her skills will add tremendous value to the City of Lawrenceville’s team.”
“Lisa’s regional connections, strong background and familiarity with the community and her professionalism made her the right candidate to lead community and economic development for the City,” said Mayor Judy Jordan Johnson, City of Lawrenceville. ““We are very excited to have her join our team and look ahead to a bright future.”
Prior to her role with Gwinnett Chamber, Sherman worked eight years in marketing and communications for Fortune500 global farm equipment manufacturer and distributor, AGCO Corporation. She resides in Gwinnett with her husband of 13 years, Robert, and two children - Benjamin and Hannah.