Pricing for Profits: Creating Your Small Biz Pricing Strategy

Description: This workshop is designed to help women small business owners create a detailed business pricing strategy by identifying SWOTs, examining current pricing models, discovering complementary revenue streams, establishing ideal price points, and performing a feasibility analysis.

Facilitator: Belinda Mays

Date: Tuesday, January 22, 2013

Time: 9:00 am – 1:00 pm

Investment in Yourself and Your Business:  $79

Who Should Attend:    New and existing women business owners who are looking to create a system for analyzing and predicting profit patterns while establishing realistic fee structures that will inevitably help them reach their fiscal goals.

What You Should Bring: Pen, Paper, Calculator – Workbook will be provided

Note: Includes Lunch

Maximum Attendees: 20   Minimum Attendees: 3

(You will be notified 24 hours in advance if minimum is not met)

At the conclusion of this workshop you will:

• have a new found sense of clarity as it relates to your annual financial forecast,

• have a tangible “how to” plan of action for profiting in your business

• know what to charge and how to pad pricing

• know how to establish and adjust price points in order to obtain maximum results

• have identified additional streams of income

Story of Success: Jackie has been a business owner for over 5 years and has always struggled with setting prices for her products and services.   When asked by potential clients, "How much do you charge," instead of answering she would delay her response until she had time to research the internet and evaluate her competitor's prices. After spending countless hours surfing the net, she would finally pull a price out of the air with no real consideration as to how those random rates would affect her business' bottom line. It wasn't until she was introduced to the "business pricing" concept in the Pricing for Profits course that she was able to identify additional streams of income, set realistic and competitive prices, as well as create a simple strategy for quickly determining her weekly, monthly, and annual financial goals. Now, Jackie can confidently discuss her prices with potential clients and is on target for having a productive and profitable year.